DIGITAL MARKETING SPECIALIST — SRI LANKA
Eight years in software engineering. Now building the ad campaigns, social systems, OTA channels and AI-search visibility that fill rooms, tables and tours across Sri Lanka.
My mission is simple: to become the best digital marketer in Sri Lanka — and to prove it by making local businesses outperform the platforms that take a cut of everything they earn.
Every brand I work with runs on some combination of these.
Attention, engineered.
Content that earns the scroll and a paid layer that puts it in front of the exact people who book. Strategy, calendars, creative direction, community management, and paid social across Meta, Instagram and TikTok — built for hospitality, where the photo is the product.
Intent, captured.
When someone in London searches boutique hotel Ella Sri Lanka, that is the highest-value moment in your funnel. I build the Search, Performance Max and Display campaigns — plus the Business Profile, Analytics and conversion tracking underneath them — that make sure you win it and can prove you did.
The next search engine has no results page.
People are asking ChatGPT, Gemini and AI Overviews where to stay, eat and travel. Those answers are being written right now — with or without you in them. GEO is how I get your brand into that answer: structured data, entity authority, citation-worthy content, and the technical groundwork AI systems actually read.
GENERATIVE ENGINE OPTIMIZATION
Getting your brand cited by ChatGPT, Gemini, Perplexity and Google AI Overviews — before your competitors know it's a channel.
TALK TO ME ABOUT GEO→
THE BEGINNING
I was the kid who took the computer apart to see how it worked. That never really stopped — it just got more expensive.
BACHELOR'S DEGREE
Graduated with an IT degree and a conviction that software was where everything interesting was going to happen. I was right — just not about which part.
IT MANAGER · ARALIYA GREEN HILLS HOTEL
My first job put me inside a hotel. I learned the business from the inside — occupancy, OTA commissions, what actually drives a booking, what a slow season does to a P&L. Most marketers in hospitality learn this from the outside. I got it first.
SOFTWARE ENGINEER · SIX YEARS
Six years of building, shipping, debugging and maintaining real systems. It taught me the thing that matters most in marketing: if you can't measure it, you're not managing it — you're hoping.
LEARNING DIGITAL MARKETING
Somewhere in those six years I started running campaigns at night. Ads, analytics, funnels, SEO. It felt like the same work — systems, inputs, outputs, iteration — just with a market on the other end instead of a compiler.
FIRST CLIENTS
Hotels. Restaurants. Travel agencies. Vehicle rentals. Businesses with genuinely great products and marketing that wasn't carrying them. I fixed that on evenings and weekends — until the evenings and weekends weren't enough.
FULL-TIME DIGITAL MARKETING SPECIALIST
I went full-time. Today I run social, Google Ads, OTA channels and websites for hospitality and travel brands across Sri Lanka — with an engineer's instinct for measurement behind every decision.
GEO & AI VISIBILITY
Search is being rewritten. I'm deep in GEO — making sure the brands I work with are the ones AI recommends, not the ones it's never heard of. Most businesses here haven't started. That's exactly why now is the moment.
The full inventory. Most engagements use four or five of these together.
Strategy, content, paid social and community — built for visual industries.
Search, Performance Max, Display, YouTube and Shopping campaigns.
Business Profile, Analytics 4, Tag Manager, Search Console, Merchant Center.
Generative Engine Optimization — visibility inside AI answers.
Booking.com, Agoda, Expedia, Airbnb — listings, rates, reviews, and the direct-booking strategy that reduces dependence on all of them.
Fast, conversion-built websites and booking-ready landing pages.
Maps rankings, local pack, review systems and citation building.
Proper event tracking, attribution and reporting you can actually act on.
The plan that makes all of the above work as one system.
Direct bookings over OTA commission. Google Ads that catch international intent, social that sells the room before they arrive, OTA channels managed properly, and a website that converts the traffic all of it generates.
Full tables, not just full feeds. Local discovery, Google Business Profile dominance, review systems, and social that makes people hungry enough to drive across town.
International intent is the whole game. Search campaigns that reach people planning Sri Lanka from another continent, and landing systems that turn a click into an enquiry.
Bookings from tourists and locals, on demand. Maps visibility, high-intent search capture, and a booking flow with no friction in it.
Any business that wants to exist inside AI answers before its competitors realise that's a place you can exist. This is where GEO lives.
Tell me what you're running and what isn't working. I'll tell you honestly whether I can help — and how. No pitch deck, no retainer talk, just a conversation.
BASED IN SRI LANKA · WORKING WORLDWIDE · USUALLY REPLY WITHIN A FEW HOURS